For any organizer of paid events, selecting a user-friendly ticket sales software is a critical first step. The right platform doesn’t just process payments; it serves as the digital front door to your event. A modern online ticket sales system enables you to sell tickets 24/7, which is an absolute necessity in today’s market. Choosing the right event ticket sales software is a strategic decision that directly impacts your revenue and attendee experience, as both consumers and B2B clients expect a seamless online purchasing process with a full range of familiar payment methods.
However, a generic payment gateway won’t suffice. Professional event ticketing involves numerous details that demand a specialized solution. That’s why ticket sales should always be managed with a dedicated ticket sales software designed specifically for events, equipped with a comprehensive suite of built-in features.
Read here how ticket sales work with Eventilla.
What Defines a High-Quality Online Ticket Sales Software?
- The software must be intuitive for both the event organizer and the ticket buyer.
- It must support the creation of multiple, complex ticket types for a single event.
- Ticket sales periods should be fully automated and schedulable.
- The system must seamlessly handle group registrations and purchase quantity limits.
- Flexible discount codes and private (hidden) tickets are essential for targeted marketing.
1. Your Ticket Sales Software Must Be User-Friendly
The core of a great online ticket sales software is an intuitive interface. With Eventilla, you can build a beautifully branded event page in just a few clicks—no coding skills required. All necessary event details can be clearly organized, and you can even place the full schedule on its own dedicated tab. Crucially, each section of the page features a clear call-to-action (CTA) button, guiding visitors effortlessly toward selecting and purchasing their tickets.
2. Support for Multiple and Complex Ticket Types
A single event rarely means a single ticket type. A flexible event ticket sales software allows you to manage complex ticketing strategies with ease. For multi-day events, you can create passes for each day or bundled combination passes. You can also offer special pricing for students or association members, create premium-priced VIP packages, or even bundle merchandise with a ticket. With Eventilla, you can create unlimited ticket types for one event and automate different confirmation messages and marketing communications for each segment.
A truly functional online ticket sales system is the engine for your entire ticketing strategy.
3. Schedule and Automate Your Ticket Sales Periods
Professional event promotion involves strategic timelines. You’ll likely have an early bird campaign, a standard pricing period, and perhaps a last-minute ticket push. To avoid the stress of manually updating prices and availability, you must choose an online ticket sales software that allows you to schedule and automate these changes in advance. This level of automation is a key feature of professional software, saving you valuable time and eliminating manual errors.
4. Seamless Group Registrations and Purchase Limits
Particularly for corporate and B2B events, your online ticket sales system must handle group registrations flawlessly. Eventilla’s platform allows a single person to register an entire team, either by providing all participant details at once or by sending out links for individuals to fill in their own information. Furthermore, you can enforce rules on purchase quantities, such as setting a minimum number of tickets for a group discount or a maximum number per single order.
5. Advanced Promotion with Discount Codes and Hidden Tickets
Targeted marketing requires sophisticated tools. Versatile ticket sales software like Eventilla gives you powerful features for promotions. You can create unique discount codes (e.g., “PARTNER20”) and apply them to specific ticket types. For exclusive offers, such as for sponsors or speakers, you can create “hidden” tickets that are invisible on the public sales page and accessible only via a private link you share.
+1. Integrated QR Codes for Effortless On-Site Check-In
A complete event ticket sales software solution extends beyond the online purchase; it revolutionizes the on-site experience. Forget clumsy spreadsheets and paper lists. A modern system automatically generates a unique QR code for every ticket. At the door, this allows for lightning-fast check-in. The EventillaApp mobile application, an integral part of our software, turns any smartphone into a powerful ticket scanner, eliminating the need for expensive, specialized hardware. All you need is a phone with a working camera.
With your ticket sales software properly configured, you can step back from managing transactions and focus on creating an amazing event. In Eventilla, our integrated budgeting tool makes it easy to monitor the performance of your online ticket sales system. This real-time data is invaluable, allowing you to react with targeted marketing campaigns if you notice a particular ticket type is selling slower than projected.
Secure Payments within Your Ticket Sales Software
A secure payment gateway is a non-negotiable component of any professional online ticket sales software. Eventilla offers a fully integrated payment module that enables online, mobile, and credit card payments. We also support invoicing for corporate clients and can even integrate with your company’s existing payment systems. You can read more about organizing paid events with Eventilla in our previous blog post.
Want to see how Eventilla’s ticket sales software can elevate your next event? Learn more and contact us here!
